Like most confused ghosts, Joey is blocking out the memory of his actual death. What can you do to lead him toward it?
If you played Blackwell 4: Deception, you remember meeting a very old man named Danny Marconi. Do you remember his story?
By the end of that game, we learned that Danny was a brilliant musician, and that Joey was killed trying to save his life. This must be that event.
Have Jocelyn look at the poster on the wall, then talk to Joey about Danny. When you run out of things to say, switch over to Madeline to let her take a turn.
When awareness comes, Madeline will take over. She doesn't use a tie; she just uses her hand. I guess you get better at the ghost-saving business after the second century.